The Marketing Initiative promotes the development of export markets for local products. The New Covenant Foundation has created a for-profit partner called Dominion Trading, which partners with impoverished Ethiopian coffee farmers in the Rift Valley who produce some of the best coffee in the world.

Historically, these farmers have been underpaid for their coffee. Dominion Trading brings a model of equality, fair compensation, and profit sharing. Building personal relationships with the coffee-growers, Dominion Trading develops an export market for the coffee and also invites the coffee growers to share in the profits of their hard work. Of the net income generated by Dominion Trading coffee, up to 60% of the profit is given back.

• 20% of the net income generated by Dominion Trading is given directly to the farmers,
• 20% is given to New Covenant Foundation’s Innovation Initiative, and another
• 20% is given to New Covenant Foundation for use in it’s other initiatives, which benefit the coffee-growing communities.